Amsterdam’s Mollie partners with Klaviyo to provide personalised marketing automation



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Amsterdam-based fintech company Mollie announced on Thursday that it has a new integration and joint marketing effort with US-based Klaviyo, a marketing automation and customer data platform.

The new integration will enable merchants to use payment transaction data within Klaviyo’s platform for personalised customer communications and marketing.

This collaboration aims to drive revenue growth and create tailored marketing automation strategies through joint agency partnerships.

“Own your consumer data and interactions”

Founded in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo is a customer platform that empowers online brands with direct control over their consumer data and interactions.

It helps brands build lasting relationships with customers by utilising over 250 native integrations to automate personalised email and SMS communications, creating a sense of recognition and value for customers.

Klaviyo is used to acquire, engage, and retain customers while allowing businesses to grow on their terms. 

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Currently, the platform is used by small businesses to top brands like Wilkinson Sword UK, Grind, 111Skin, Heist Studios, Ruroc, and over 90K other paying users.

Aim of this integration

Klaviyo is an intelligent marketing automation platform that helps marketers centralise and leverage customer data for personalised experiences across all channels, leading to higher conversions and revenue.

Mollie empowers over 130K businesses across Europe with advanced payment solutions, both online and in-person.

The Klaviyo and Mollie integration allows the personalisation of marketing emails, boosting revenue.

The initial integration offers merchants a technology stack that uses transaction data to optimise email marketing automation. It generates valuable insights from user behaviour, helps companies understand their customers better, and enables personalised email campaigns based on different criteria.

Philippe Daly, VP/MD France and Global Partnerships at Mollie, says, “An interoperable tech stack is a crucial contributor to growth for merchants of all sizes, and that’s why our integration is available via direct API for custom-built platforms, as well as popular ecommerce platforms – including BigCommerce, Shopify, Salesforce Commerce Cloud, WooCommerce, Wix and Prestashop – to enable as many customers as possible to benefit from this integration.”

The Mollie and Klaviyo integration allows customers to leverage transaction and order data to enrich customer profiles, organise new information, and create audience segments. It also enables the creation of customised real-time email flows based on specific events and metrics.

The integration also enables personalised campaigns based on customer subscription status, such as subscription start, expiration, renewal reminders, payment issues, and more.

Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo, says, “Marketing automation not only improves customer retention but creates new revenue streams.”

“Access to Mollie’s transaction and order data allows our joint customers to improve the quality of experience of their end-customers. We’re delighted to be working with Mollie – a key provider for merchants across Europe, offering reliable and secure payment processing.”

“Our integration enables our customers to connect the power of payments to the automation tools they already love,” adds Gardner.

Brief about Mollie

Founded in 2004 by Adrian Mol, Mollie is a payments platform that offers an “easy-to-implement” process for integrating payments into a site or app.

The platform aims to simplify online payments for merchants by taking away the complexity of payment methods and offering a “simple yet powerful” API.

Currently, the Amsterdam-based firm processes payments for more than 130,000 clients with local payment methods such as Mastercard, VISA, Amex, PayPal, iDEAL, and more.

The Dutch fintech firm has an international team of more than 750 employees from offices across Europe, including Amsterdam, Lisbon, London, Munich, and Paris.


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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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