Perhaps, digital marketing doesn’t seem like the first thing to take care of in the middle of the COVID-19 pandemic. We’re seeing how the startup scene is quickly splitting into two camps: those who try to stay afloat and use every cent to support their staff (Airbnb has definitely seen better days) and those who struggle to cope with increasing demand (bless Zoom server support team). For the first ones, marketing becomes an unaffordable luxury, while the latter might not even need any extra visibility right now.
Does that mean every startup needs to stop doing digital marketing – at least for now? This question is keeping marketers across the globe awake as we speak. In the US, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, while the majority of marketers in the UK are delaying campaigns, reviewing budgets, or pausing product and service launches.