In recent years, the rise of social media platforms such as Instagram has resulted in a huge shift in the fitness is seen and the way we exercise. With the instant sharing of constant reminders to stay active, people understand the importance of leading an active and healthy lifestyle, which wasn’t the case before. Eventually, the fitness industry is booming and there are endless opportunities in this sector.
Especially, there is a demand for low-cost membership options for people to stay fit. And, this has opened up new opportunities for fitness startups. While there has been over 400% growth in the past three decades, it was at its peak in 2015 with 60 gyms such as Lefit and Pivot having been founded in the year.