Deutsche Telekom is one of the world’s leading integrated telecommunications companies. It provides fixed-network/broadband, internet, mobile communications, and IPTV products and services for consumers and ICT (information and communication technology) solutions and corporate and business customers.
Currently, Deutsche Telekom is present in over 50 countries and has 20 million broadband lines, 28 million fixed-network lines, and 178 million customers across the world. Also, there are nearly 216,000 employees across global offices.
While Deutsche Telekom continues to work and remain successful, it is evolving from a traditional telephone company into a new kind of service company. However, its core business still remains the same focusing on the sale of networks and connections.
Pumps investment in eSports
Taking its progress to the next level, Deutsche Telekom invested in eSports, which is one of the best-known brands of SK Gaming, a leading sports organisation in Germany. The group acquired 25% holding of eSports, which makes it the first telco to invest directly in an eSports brand.
Back in 2018, the company became the key sponsor and technology partner for SK Gaming. Also, it provides support for the professional teams in disciplines such as FIFA20, Clash Royale, League of Legends, and Hearthstone.
An overview of SK Gaming!
SK Gaming is a leading sports organisation operating since 1997 with its head office in Cologne. In the past two decades, SK Gaming won over 65 international prizes in various disciplines. It now dominates a number of eSports championships.
Hiro Kishi, the head of sports sponsorship at Telekom Deutschland stated, “Our acquisition underlines the importance and value that Telekom places on eSports and gaming. Our networks, products and services provide the best possible environment for the eSports and gaming community. SK Gaming is the perfect partner with whom we can cooperate to shape the market into the future.”
Commitment towards gaming
Deutsche Telekom’s products, services, and networks encourage participation in the digital world. The company is determined to provide gamers with the best access to eSports. This is evident as the two performance centres of SK Gaming located in Cologne and Berlin are connected via contemporary fibre-optic cables. And, this lets professional gamers get the ideal training environment.
Main image picture credits: Deutsche Telekom
Stay tuned to Silicon Canals for more European technology news.