In late May of 2016, Silicon Canals switched from Dutch to English for multiple reasons. The change paid off as readership increased steadily throughout the year. We digged deep into our Google Analytics to present you a selection of our most read, posted, shared, liked, tweeted, and retweeted articles of the year.
Why English? Waarom niet gewoon Nederlands?
So why did we make the switch from Good old Dutch to fashionable English? Obviously, as expats are making up a bigger and bigger share of the startup community it just makes sense to report news in English. We have now gotten to the level where companies with predominantly Dutch employees have a strict company policy to send emails in English only, so why should the news stay behind? Also, with Amsterdam more and more becoming one of the main startup cities in Europe, people from outside of the lowlands also want to find out what’s going on here.