There are opportunities almost everywhere and it takes a bit of ingenuity to spot a gap in the market that can be fulfilled. Something similar happened when the founders of the Dutch startup ‘Close’ came up with their project, which blossomed into a full-blown business.
The company developed a mobile marketing platform that connects event organisers with visitors. It basically enables users to feel and experience something more than simply buying a ticket for the event and being done with it. Close has now secured an investment of €3 million to grow further. Here’s why you should keep an eye on the rapidly growing startup and some more things you didn’t know about it.