Jungle Minds and Cronos Group have been working together for some time for clients such as Technische Unie, Pon and Straumann.
Post-merger, Jungle Minds will focus on the journey across the innovation gap – the gap between ‘opportunity’ and ‘adoption’. The Dutch company will also continue to operate as an independent team under its name and management.
The company also announced that a new homegrown leadership team will take over all the day-to-day management. Jungle Minds has appointed Mariagiulia Benato as Strategy Director, Dirk Volman as Creative Director, and Marieke Aarts as Managing Director.
Partners Maikel Lieste, Bart ter Steege, and Joost Steins Bisschop will remain fully involved in their role as client advisors.
Jungle Minds: What you need to know
Based out of Amsterdam, Jungle Minds is an independent digital agency that combines business strategy with the power of making.
The company claims that through research, design, and technology, it finds new ways to create value for end-users. “And through that, create tangible business impact for our clients,” says the company.
“As a focussed business innovation studio, you want to work in the user-centric and tech-agnostic way Jungle Minds has always done,” says Bart ter Steege. “But to make a real impact in the later stages of innovation, software delivery and specialist knowledge of architecture and data become crucial. Within the Cronos Group, specialists in every leading technology are within reach. Whilst maintaining and growing our own tech-agnostic working method and culture”.
Cronos Group: What you need to know
Founded in 1991, Cronos Group operates as an accelerator and ecosystem. The company says that new technologies are continuously explored and potential entrepreneurs are stimulated and facilitated when starting up their businesses. The group participates in several hundred companies.
The Cronos ecosystem consists of autonomous companies operating under their own brand that often focus on one specific technology (such as Microsoft, Salesforce, AWS, SAP, etc) or a specific area of expertise (such as Cyber Security, Data & AI, Commerce).
Companies in the Cronos ecosystem work in the Netherlands for clients such as Signify, Omoda, Udea, Allianz, and DSM.