Technology is transforming everything it touches! The art and tech have become more intertwined than ever, and it is redefining art in strange, new ways.
Headquartered in Lausanne, Artmyn is an Artech company that develops sophisticated technological tools that revolutionize the way art is experienced, promoted, and secured on screen.
Raised €3.6 million!
In a recent development, the Swiss company has raised 4 million CHF (approx €3.6 million) in convertible notes co-led by the online marketplace for fine art, antiques, and collectibles Invaluable and original investors.
Artmyn co-founder and CEO Alexandre Catsicas said:
Until today in the art world, the infrared analysis was reserved for rare works, and upon request only – Artmyn not only automizes this procedure during the scanning process, but also makes it completely safe, and at no additional cost. As a result, we expect a lot of unforeseen discoveries, from secret touch-ups and preliminary drawings to hidden signatures or dates to an entire painting hidden underneath the surface of a canvas. This, of course, is a major step forward for when it comes to expertisation, authentication, and the overall available information about an artwork.
The company is planning to use this fund to deploy its unique scanners at Invaluable’s partner auction houses across the world by the end of the year. As part of the investment, Invaluable CEO Rob Weisberg will join the Artmyn Board of Directors.
Weisberg said:
We’re excited to invest in Artmyn because the combination of its incredible technology with Invaluable marketplace of the world’s top auction houses will revolutionize the art market. It will allow auction houses to treat every artwork like a masterpiece.
The unique scanners are now also equipped with a new infrared feature, which allows capturing underlayers, sketches, and markings underneath the visible surface of an artwork.
Extracts the unique features of artwork!
Born at the Swiss Federal Institute of Technology in Lausanne, Artmyn proprietary hardware and technology extracts the unique features of artwork under different light sources, including ultraviolet light and infrared.
Weisberg added:
This technology will give our auction house partners a new, powerful, and unique tool to win consignments, drive sell-through, and vastly improve the digital art buying experience. It adds value at all stages of an auction house sale-cycle. This investment also directly addresses two critical areas in the online art market – transparency and buyer confidence.
Hired Gregoire Debuire!
It was founded by Alexandre Catsicas, Loic Baboulaz, Matthieu Rudelle, and Julien Lalande in 2016. The company recently hired former Christie’s auctioneer Gregoire Debuire, operating for Artmyn out of Paris.
Why ultraviolet and infrared?
Interestingly, the Ultraviolet light allows us to see restorations and other surface changes yet invisible to the naked eye, whereas the recently added infrared feature will enable us to see details hidden under the visible top layer.
This proprietary technology generates interactive 5D images and movies accessible from any mobile device, as well as unfalsifiable digital fingerprints. The company aims to fluidify the art market and boost online sales by removing the limitations of plain 2D images.
Impossible to forge!
The scanner captures the DNA of artwork, generating a digital fingerprint that makes the original impossible to forge. Back in May 2019, Artmyn opened a new digitization center in Geneva’s Freeports, a warehouse complex that is said to concentrate the greatest amount of art of any storage in the world.
The scanning center caters to private owners, professionals such as gallerists and artists, and cultural institutions, including museums and foundations.
Main image credit: Artmyn
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