Cowboy, a new Belgium-based bicycle startup that mixes design and technology to connect owners to their bikes through an app has raised €2.4M ($3M) seed investment. The round was led by London- and San Francisco-based Index Ventures. Other investors include France’s Hardware Club and Kima Ventures and individual investors.
Cowboy was founded by Adrien Roose and Karim Slaoui. Both founders previously started restaurant food delivery company ‘Take Eat Easy’. The startup closed shop as it ran out of money and underwent ‘juridical restructuring’. It was never an easy market as Adrien and Karim’s previous startup was competing against established players like London-based Deliveroo, Delivery Hero’s Foodora, and Uber’s UberEATs.