Silicon Canals
TRENDING
  • Mobility
  • AI
  • FinTech
  • Software & SaaS
No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Events
    • Technology Events in Europe
    • Submit your event
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Events
    • Technology Events in Europe
    • Submit your event
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact
No Result
View All Result
Silicon Canals
No Result
View All Result

Dutch company Azerion fully acquires the developer of hit social game Habbo Hotel; here’s why

Editorial team by Editorial team
January 26, 2021
in News, Software & SaaS, Startups
Azerion

Image credits: Azerion

199
SHARES
LinkedInTwitterWhatsAppFacebook

Azerion, a Schiphol-based digital gaming and adtech company, has reached an agreement with its co-shareholder, Elisa Oyj, to acquire the remaining 49 per cent shares in Finnish game studio, Sulake Oy, known for the social game Habbo Hotel. Back in 2018, the Dutch company purchased a controlling stake of 51 per cent in Sulake Oy and has been helping to drive revenue growth (46 per cent YoY) since then. 

Founded by Sampo Karjalainen, Sulake is an online entertainment company focused on virtual worlds and social networking. 

- Partner content -
digital skills dutch workforce
Salesforce’s report on Dutch workforce’s digital skills
Has the Dutch workforce mastered all digital skills? Find out
Has the Dutch workforce mastered all digital skills? Find out Show Less
Read more

Habbo Hotel is still one of the largest social hangouts in the world with a monthly active user base of 800k across 115 countries. The studio also developed the social mobile game Hotel Hideaway, which attracts 840k active players monthly.

According to the Azerion, Sulake’s management and the team of 96 will remain in place, and it will continue to operate from its headquarters in Helsinki.

Umut Akpinar, co-founder and CEO, says, “Sulake has proven to be a great fit for our gaming and adtech platform and Elisa has remained a very loyal and supportive partner over the past years. Together, we re-energised the game studio, which is now a profitable and flourishing business.”

He adds “We have full confidence in the current Sulake team. They are working well to develop a pipeline of new games while continuing to grow their existing games and communities. We support the decisions they are making and are committed to helping them achieve future plans.”

Benefits of acquisition

This acquisition will help the Finnish company to make use of Azerion’s growing ecosystem and will be able to leverage promotions provided via the Azerion network, which continues to grow through acquisitions like Spil Games’ Portal business and Woozworld. 

Valtteri Karu, Sulake CEO: “Azerion has been supporting us to grow and develop Habbo and Hotel Hideaway for over two years now so this acquisition feels like a natural continuation of our partnership.” 

On top of that, Sulake can expand its global game communities, increase in-game monetisation and strengthen its game development capacity.

Valtteri Karu adds, “With Azerion’s help and support we were able to modernize Habbo and to ensure its future, whilst working as an independent unit having full control over design and development decisions. This year we look forward to adding features and expanding Habbo and Hotel Hideaway. We will also be looking at possibilities to develop new games utilising our current game technology.”

Acquisitions and funding

Other acquisitions include Improve Digital, HiMedia Germany, Zoomin, Collective Media Europe, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux, and the mobile division of Spil Games.

Last year, Azerion secured €12.5M funding, bringing the total to €72.5M. In 2021, the company plans to explore a potential IPO route to boost growth and platform expansion. The company also witnessed huge growth in the first nine months of 2020 with a revenue of €139M. 

Founded in 2014 by two Dutch entrepreneurs – Umut Akpinar and Atilla Aytekin, Azerion develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. 

Besides, it also has monetisation features and provides solutions to automate the purchase and sale of digital advertising for media buyers and sellers.

The company employs more than 800 employees across 24 offices. 

 - Partner content -
How cybersecurity scaleup Intigriti conquered the world?
How cybersecurity scaleup Intigriti conquered the world?
Catch our interview with Paul Down, Head of Sales at Intigriti.
Catch our interview with Paul Down, Head of Sales at Intigriti. Show Less
Read more
Tags: acquisitionDutch Startupsnews
Share14Tweet50SendShare80

Featured events | Submit your event

Current Month

june

No Events

Partner content | Work with us

The growing ‘influence’ of creator commerce: Steven Lammertink on how The Cirqle prepares brands & creators to ride this growth

From MVP to diverse workplace: CEO Johannes Koeppel explains how WeTravel is disrupting travel industry

Here’s how this Hungarian startup, mentored by Design Terminal, uses satellites and 3D printers to make tourism sustainable

Amsterdam Delta is the top startup ecosystem in the European Union while Rotterdam is hotbed for future-proof economy: Startup Genome

Dealing with inflation worries? Dyme co-founder Joran Iedema explains how his app helps Europeans worry less about money

Silicon Canals | Jobs


Breaking news from Amsterdam | Partner

Amsterdam’s TomTom partners with the Dutch Govt to improve road safety; here’s how

Amsterdam’s VC Curiosity backs Espoo-based proptech startup Freesi in €1.7M round

Amsterdam’s MyWheels, Eidenhoven-based Amber come together to boost shared mobility

Amsterdam-based travel app Polarsteps reaches 4M users, reveals interesting travel trends: Know more

Advertisement

  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy Policy
  • Cookie Policy (UK)
  • Cookie Policy (EU)
  • Terms & Conditions Silicon Canals

Silicon Canals 2014-2022 | Website: Bright Idiots

No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Events
    • Technology Events in Europe
    • Submit your event
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact

Silicon Canals 2014-2022 | Website: Bright Idiots

Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Silicon Canals
Manage your privacy

To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Statistics

Marketing

Features
Always active

Always active
Manage options Manage services Manage vendors Read more about these purposes
Manage options
{title} {title} {title}
X
X