Dutch fitness platform OneFit to flex its muscles with newly merged German peer Urban Sports Club

Dutch fitness platform OneFit to flex its muscles with newly merged German peer Urban Sports Club

This article will take you 3 minute(s) to read

The sports and fitness industry is undergoing rapid digitalisation to enhance the customer experience and to cater to new customer demands. Based out of Amsterdam, OneFit is one of the fitness aggregator, giving its users access to a multitude of different gyms and studios through a single monthly membership.

The merger!

In a recent development, the Dutch fitness platform has successfully joined forces with its German peer, Urban Sports Club. Just like OneFit, the German company Urban Sports Club offers a sports membership in several big European countries. Both the platform expect the transaction to become effective on August 2019.

Serge Brabander, Founder of OneFit:

We started with one euro and a good idea. It is extraordinary to see that we are now working with Urban Sports Club has become a serious player in the fitness landscape. Our companies have similar DNA: we are flexible, European organizations led by the founders, with an ambition to conquer the world. Together we will create a growing movement of people who enjoy a healthy and active lifestyle.

Accessible in 62 cities!

With this merger, the German and Spanish teams and products will merge under the name Urban Sports Club, while the OneFit brand remains active in the Dutch market. Having said that, their combined partner network will cover 62 cities in Germany, France, Italy, Spain, the Netherlands, and Portugal.

10,000 locations!

Furthermore, the members with subscriptions will get access to even more venues, classes, and workouts and will be able to check-in to 100,000 locations across the Netherlands, Germany, Spain, France, Italy, and Portugal.

Moritz Kreppel, co-founder and CEO of Urban Sports Club:

We welcome OneFit welcome in the Urban Sports Club family. They have proven to be a leader in our industry and this merger will lead to a better product and a larger partner network for our members. OneFit is the perfect partner to support us in our efforts to bring our flexible sports membership for a fixed price for new markets. I am very pleased that our joint team will continue to grow and be more international.

400 employees and growing!

Urban Sports Club is backed by premier European VCs such as Holtzbrinck Ventures, Partech Ventures, and Rocket Internet. As part of the transaction, OneFit’s founders and their early backers – INKEF Capital and Peak Capital – will contribute to the enhancement of Urban Sports Club’s investor base.

Both the companies combined have more than 400 employees and will continue to grow this year. Kreppel and Benjamin Roth, the founders of Urban Sports Club, will act as joint CEOs of the company, while the OneFit founders Brabander and Camille Richardson will continue working for the company in new management positions.


Upon merger, the Urban Sports Club faces stiff competition from the like of

ClassPass: ClassPass is a subscription marketplace that lets users find and book fitness classes including  yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more.

Fitu: This platform offer group fitness classes from freelance trainers at best price at any desired time and location.

Polku: This is a social fitness platform that uses proprietary ‘matching technology’ to link up health and fitness providers with customers.

GAIN Fitness: GAIN Fitness offers web and mobile apps that generate personalized training plans for regular exercisers.

FitReserve:It is the premier multi-studio fitness membership that allows you to mix and match from over 150,000 classes/month at hundreds of top studios and gyms

Stay tuned to Silicon Canals for more updates in the tech startup world.

EIT Digital Conference 2019: These 5 innovative tech startups are coming to Brussels in September

Leave a Reply