The sports and fitness industry is undergoing rapid digitalisation to enhance the customer experience and to cater to new customer demands. Based out of Amsterdam, OneFit is one of the fitness aggregator, giving its users access to a multitude of different gyms and studios through a single monthly membership.
In a recent development, the Dutch fitness platform has successfully joined forces with its German peer, Urban Sports Club. Just like OneFit, the German company Urban Sports Club offers a sports membership in several big European countries. Both the platform expect the transaction to become effective on August 2019.