In a dynamic startup environment, success and failure are a part of an ecosystem. All it takes is rather a cautious approach in identifying and mitigating the risks that can help you beat the odds. We’ve all heard about various startups that fail within their first five years, some by choice and some by unforeseen circumstances. Sooner or later, the catastrophe will strike.
In this regard, Dutch sports e-tailer Athleteshop has recently filed for bankruptcy due to abysmal service and debt problems. Founded in 2011 by former ice skater Yuru Solinger, Athleteshop offered around 15,000 products in 15 countries with150-200 people working for the firm. Furthermore, the company had opened an 8000 sqm warehouse last year, its second warehouse in 2.5 years time.