Dutch startup GrantyCard claims to be the first company in the Netherlands to provide buyers of exclusive products with a fixed residual value. If a customer buys a product with a GrantyCard and turns it in within one year, he or she will receive a predefined price and the product gets a second life through to re-commerce companies such as Leapp and iUsed.
“We start with Apple, Samsung, race bikes and prams”, says initiator Antwan Echtelt. “Companies offering these second-hand products (so-called re-commerce companies red.) are missing a fixed channel where they can buy their products. GrantyCard assures these companies of a purchasing channel and the consumer of a fixed residual value. It’s a win-win situation.”