Dutch fashion e-commerce startup Otrium received a €750,000 investment from Adriaan Mol (founder of payment provider Mollie and scaleup MessageBird), Fred Gehring (former CEO Tommy Hilfiger), and Ludo Onnink (ex-CFO Tommy Hilfiger). The Amsterdam-based online fashion outlet marketplace banked €1.4 million in the past two years.
Founders Max Klijnstra (27) and Milan Daniels (26) claim Otrium has hundreds of thousands of members, thanks to partnerships with international fashion brands. New-found investors Gehring, Mol, and Onnink join the ranks of several well-known tech angels like Hans Veldhuizen (founder Nedstat and Albelli), Marque Joosten and Marijn Pijnenborg (founders Funda), Keadyn and Victor Knaap (founder MediaMonks), who already participate in Otrium.
On Otrium’s marketplace, fashionistas gain access to online outlet stores of international and upcoming fashion brands. Otrium provides the e-commerce technology and logistics for the brands, thus enabling them to open up their online outlet without investments.
Innovative challenger
One of the new investors, Gehring, commented on the recent achievements of the aspiring startup: “Otrium is the innovative challenger for the fashion outlet industry, which is one of the fastest growing sectors within fashion. The founders Milan Daniels and Max Klijnstra have shown amazing results in the past years. Otrium is a modern and welcome addition to the outlet landscape.”
Currently, the online outlet marketplace is solely active in the Benelux (Belgium, Netherland, Luxembourg). Thanks to the fresh funding, the startup seeks expansion to other countries later this year.
