Based out of London, Upgrade Pack is transforming the way upgrades are attained by the most valued customers and employees. Recently, the company has surpassed £5 million (approx €6 million) in seed funding after finalising a new £1.75 million (approx €2 million) round of private investment.
This new investment comes to post the company’s growth and expansion into APAC in August last year. Notably, the company will fuel further commercial growth in the region after strong interest from travel partners and banking clients in 2019. It will also facilitate the company entering the North America market, with the opening of a Toronto office in H1 2020.
The company’s closed online marketplace connects directly to airline and hotel APIs, providing users with access to live and exclusive premium seat and room upgrades at a typical saving of 15% to 35%. Upgrade Pack is exclusively distributed through banks and credit card issuers as a premium customer reward, and through corporations as an innovative employee benefit.
Group CEO Craig Unsworth commented:
“With our inaugural banking and airline partners confirmed, and unwavering interest from hotels around the world to join our platform, this new capital will help us fully release the commercial potential of Upgrade Pack in 2020 and beyond. Alongside the launch, our near-term focus will be on expanding our APAC commercial and marketing teams in Singapore and opening our North American operation in Toronto.”
Unsworth continued:
“Many investors have said just how compelling and unlike anything else hitting their desks our app is. That feedback, together with how quickly we’ve secured this funding, just days after opening it up, shows the excitement around what we’re creating. It’s also a really pleasing validation of our strategy of growth through private investment rather than venture capital as we take our platform to live this year.”
Main image credits: Upgrade Pack
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