HR-tech startup Flex-Appeal based in Rotterdam has raised a €600,000 seed round which will be used to support the growth of its employee experience app. Users of the app include such organizations as Albert Heijn, New York Pizza, Gamma, Karwei, Randstad, and the Amsterdam Arena.
Flex-Appeal offers an employee experience app for the retail and hospitality sectors. The aim of the app is to engage the front-line employees and make them feel connected with the company they work for. “We’re offering an all-in-one solution to help companies in these industries improve their employee experience”, says founder Ruben Wieman. “Having worked in these industries as a 17-year-old employee myself, I know that many elements of this experience were still very old fashioned”.