New York-based creator company Jellysmack has announced the acquisition of London-based AI editing technology startup Kamua. The company’s first acquisition comes a few months after securing funding in a Series C round from SoftBank Vision Fund II.
Why this acquisition?
The acquisition will allow the US company to enhance its existing AI video editing technology suite to better support creators.
Jellysmack will leverage Kamua’s AI capabilities for the resizing, framing, and recutting of video content into formats suitable for Instagram, Facebook, Snapchat, TikTok, YouTube Shorts, and more. Kamua’s technology will reduce the time it takes to resize and recut videos by up to 3 times, allowing editors more time for creativity.
Robin Sabban, co-founder and co-CEO of Jellysmack, says, “Jellysmack proudly boasts the best video creator tech stack in the world, and the acquisition of Kamua will further strengthen our core product to better serve our creator partners. We’ve seen explosive growth in the past year, fueled even more so by the investment from SoftBank, and Kamua’s time-saving technology will help us keep pace with our trajectory.”
What happens to Kamua?
Upon integration, Kamua will operate fully under the Jellysmack name and brand. Jellysmack plans to keep all of Kamua’s existing full-time staff, including core programmers located in Romania.
Paul Robert Cary, Kamua’s CEO, will join the Jellysmack executive team as Vice President Technology, Editing Solutions.
“Kamua’s goal has always been to make video editing as efficient as possible by automating the kind of work most editors don’t enjoy. With the resources and muscle Jellysmack has to offer, we can fully realise that vision at an even faster rate,” says Cary.
“I’m excited our auto-magical video technology will be used to edit some of the most-watched content in the world and serve some of the most popular creators on the internet,” he added.
Jellysmack: What you need to know
Founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the global creator company that identifies and develops the world’s most talented video creators through technology.
The company’s proprietary video data and optimisation technology drive social audience growth for creators, unlocking new revenue streams and amplifying monetisation.
The US company works with over 350 influential creators, including MrBeast, PewDiePie, Karina Garcia, Bailey Sarian, Patrick Starrr, Nas Daily, Phil DeFranco, and more.
Jellysmack optimises, operates, and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube.
