SaaS companies face the challenge of maximising the adoption rate of their tooling and provide customers with the best ROI. Their users want easily accessible insights so that the software is an essential decision-making tool for a data-driven business strategy.
They can achieve this through embedded analytics. Embedded analytics makes it possible to integrate real-time data analysis and data visualization into SaaS software, making data analysis and business intelligence more accessible to every user. So how can start-up SaaS-entrepreneurs use this to their advantage?