Even if you are only slightly familiar with the Dutch startup scene, you have probably heard of David Beckett already. If not, you should google him right after you are done reading this article. This man is an authority in the field of pitching and he developed a method that is easy to grasp. The energetic enthusiasm with which he delivers his teachings works infectious and inspiring. Silicon Canals is proud to collaborate with Amsterdam’s Pitch Guru as in the coming weeks he will give in-depth explanations for the pitch tricks he recorded in these little clips for Startup Amsterdam. In order to get a deeper understanding of the contents of his work, let’s first find out how a former Canon-marketeer became the Pitching Expert of the Amsterdam Startup Scene.
Practice makes pitch-perfect
Like with all other things you want to learn, practice is the key word when it comes to pitching. David spent hours and hours presenting Canon as a brand in his former career. With more than 1000 presentations throughout his 16 years working there, he is quite experienced now. But believe it or not, when David was first pushed into ‘just standing there in front of an audience’ by his boss Lance Miller he was actually a really shy guy. “With a lot of work, everyone can present themselves, ability or not” so he says. After his time there, the final thing he did for the camera-company was giving his swansong presentation called ‘The 16 things I learned in 16 years Canon’.