Dutch startup Kiekebox has a clear mission: to stimulate to children play again. The Kiekebox is a box filled with play and craft activities for children 4-8 years old, which is sent monthly to subscribers. Since the company wants to produce the Kiekebox in a socially responsible way, it started a crowdfunding campaign. “If this campaign goes well, we can finally produce the Kiekebox in a social workplace”, Kiekebox founder Janneke du Bois states.
What was the reason for founding Kiekebox?
“Because children aren’t playing enough like they used to. Research shows that children who are behind a PC-screen for more than two hours a day have a higher risk of psychological problems. And the ministry of education stated that playing and crafting are more import nowadays than ever. Parents, however, lack time to develop such activities for their children, since they are more and more caught up in work. We wanted to make sure that the next generations have as much joy playing as we did, so we created the (pedagogically responsible) Kiekebox. Funny story: since three years, I’m the proud aunt of my niece Kieke. She was my inspiration for the Kiekebox – so the credits for the Kiekebox actually go to my niece Kieke du Bois!”