London-based Cord, a platform that helps tools and apps become more interactive, engaging and multiplayer, has raised $17.5M (nearly €15.1M) in funding. The round was led by Index Ventures, which also backed collaboration-centric unicorns Figma and Notion. Other investors include NFX and Stride, along with angel investors Elad Gil, Jeff Morris Jr., Charlie Songhurst, Guy Podjarny and Matt Robinson.
Collaborating amid rising remote working
Founded in 2020 by Nimrod Priell, a former Facebook product manager, and Jackson Gabbard, an early Facebook engineer, Cord believes that with the rise of remote working, due to the pandemic, it has become imperative for distributed teams to collaborate smoothly within a digital tool or product.
According to the company, its social dimension offers its clients a competitive edge. It allows users to organically invite teammates from Slack, Google and Microsoft Teams to work together inside a tool or platform.
“Most web products will become a multiplayer experience in the coming years,” says Priell. “We already see it happening: Figma reached 4 million users in 4 years and decimated Adobe, Invision and Sketch to become the dominant prototyping design app – in major part thanks to its built-in collaboration. If Figma is the ‘Google Docs of design,’ we empower every product to become the Google Docs of their respective industries.”
“The growth of remote working, combined with a proliferation of software-as-a-service tools, means that teams lose time moving back and forth between productivity and communications applications, such as Slack,” says Jan Hammer, Partner at Index Ventures.
“Cord allows users to stay within the app that best supports their workflow but still get the benefits of collaboration. We like that Cord adds to existing apps – it’s not yet another solution customers will have to adopt, it’s a solution inside what they’re already used to. Eventually, we believe SaaS tools will ship with Cord straight out of the box,” he adds.
Partnership with Typeform
The company has also announced its partnership with web form and survey platform, Typeform. With this partnership, Typeform’s 120,000 customers will be able to benefit from Cord’s collaborative features when they create forms filled out by more than 50 million people per month.
“Typeform customers have been asking for the ability to build forms together, and Cord was the perfect partner to make this happen,” says Tyze Whorton, Group Product Manager at Typeform.