Laughter is the best medicine. This old adage is still incredibly relevant even in contemporary times. Humour certainly proved to be the best medicine for me for dealing with the most challenging crisis faced by the world since the Second World War – the COVID-19 pandemic. Cooped up in my home with uncertainty looming large, humour trumped hope in keeping my spirits buoyant; humour derived from hilarious and creative memes. Some of these memes even transcended to the level of pure comic genius, and AI-based face-swap app Reface helped create some of them.
Ukraine-based Reface hit the map when Elon Musk tweeted an image created with its technology. That’s when the team realised that “they were onto something big.” After understanding the potential of a face-swapping tool for images, the team evolved its technology and moved from images to GIFs and eventually videos.