Silicon Canals
TRENDING
  • Mobility
  • AI
  • FinTech
  • Software & SaaS
No Result
View All Result
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdampartner
  • Events
  • Jobs
  • Partner with us
  • About us
    • About
    • Contact
    • Newsletter
    • Team
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdampartner
  • Events
  • Jobs
  • Partner with us
  • About us
    • About
    • Contact
    • Newsletter
    • Team
No Result
View All Result
Silicon Canals
No Result
View All Result

Main Capital pours “several millions” in Dutch social media monitoring startup

Dennis de Vries by Dennis de Vries
July 29, 2016
in Social Local Mobile, Startups
0
obi4wan obilytics
11
SHARES
LinkedInTwitterWhatsAppFacebook

Main Capital is taking a substantial stake in social media monitoring startups OBI4Wan and OBILytics. The private equity investor from The Hague will help the companies, based in Zaandam, gain traction in other countries, with a focus on Germany. Details of the deal have not been made public, but we’ve learned it involves “several millions” in euro.

Managing the socials across Europe

OBI4Wan and OBILytics are two separate companies, yet share the same roots. OBI4wan is founded in 2011 and supports their customers in monitoring social media. It also helps them to operate a smooth webcare and facilitate social CRM. According to the company its software uses 20 million online sources for over 550 clients. Among those clients are Belastingdienst, software company AFAS, HBO, Essent and Bol.com. They also operate internationally, with clients in Italy, Belgium, Germany and France.

Social media analytics

OBILytics, the name kind of gives it away, is an analytics tool designed for social media. As a separate entity, founded in 2015 when OBI4wan-founders Alexander de Ruiter and Alex Slatman partnered with data scientist Frank Smit. It helps organizations get the full picture of their social media usage and their marketing expenses. They are currently serving clients like Belgium retailer Colruyt and Vivat insurances.

‘Several million euro involved’

Main Capital will take over a substantial share in both of the companies. As we’ve learned, it’s a deal involving several million euro. Besides that, Main Capital will support OBI4wan and OBILytics with their international growth and product portfolio, by the means of international acquisitions. The companies currently have their international operations mainly in Belgium, but Main Capital wants to aim more for Germany as well.

New phase for OBI4wan

To this day, OBI4wan has been growing independently. Co-founder Alexander de Ruiter is looking forward to the new phase:

“Our ambition is to continue our growth outside of The Netherlands as well. Main Capital is the perfect partner for us, with their knowledge of software companies, their international network and the preparedness to invest.”

 

Main Capital is a private equity investor, specializing in late-stage growth capital. The scalability is one of the main reasons for investor Main Capital to pour money into the startup:

“For years the management has been able to combine profits with rapid growth”, says Charly Zwemstra, Managing Partner at Main Capital. “We’re seeing great opportunities to further expand these profits and international expansion.”

close

Want to stay on top of the latest rounds, coolest tech and hottest startups?

Subscribe to our free, daily news blast and stay up-to-date!

Check your inbox or spam folder to confirm your subscription.

 - Partner content -
Future Hamburg Award 2021
Future Hamburg Award 2021
Call for startups with innovative solutions for the future cities from all over the globe.
Call for startups with innovative solutions for the future cities from all over the globe. Show Less
Read more
Tags: alexander de ruitermain capitalobi4wanobylytics
Share1Tweet3SendShare4

Featured events

Current Month

april

No Events

Partner content | Work with us

Amsterdam-based Lumicks raises €77.6M to provide instruments to reveal unique molecular, cellular interactions

Calling all European deep-tech scaleups: EIT Digital Challenge 2021 registration is now open

Amsterdam-based SaaS startup SwipeGuide raises €5M for international expansion; aims to double its staff in 2021

Innovation against climate change: what Blue Tulip Awards’ experts on Climate & Energy are looking for

Blue Tulip Awards’ experts of Finance & Prosperity: why COVID, regulations and digitisation boost innovation

Silicon Canals Jobs


Breaking news from Amsterdam | Partner

After tripling its revenue in 2020, Amsterdam-based fashion e-commerce startup Otrium raises €102.3M

Amsterdam’s IoT spacetech startup Hiber raises €26M to expand the world’s first global IoT satellite network

Amsterdam-based MessageBird acquires 24sessions to add video to its omnichannel offering; also acquires Hull

Techstars ties up with ABN AMRO to launch ‘Future of Finance Accelerator’; welcomes 10 startups to Amsterdam

  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy policy
  • Terms & Conditions Silicon Canals

Silicon Canals 2014-2020 | Website: Bright Idiots

No Result
View All Result
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdam
  • Events
  • Jobs
  • Partner with us
  • About us
    • About
    • Contact
    • Newsletter
    • Team

Silicon Canals 2014-2020 | Website: Bright Idiots

X

This website uses cookies to ensure the best possible experience. We may share this information with our advertising and analytics partners. By clicking 'Accept', you agree to our use of cookies and similar technologies. More info