Main Capital is taking a substantial stake in social media monitoring startups OBI4Wan and OBILytics. The private equity investor from The Hague will help the companies, based in Zaandam, gain traction in other countries, with a focus on Germany. Details of the deal have not been made public, but we’ve learned it involves “several millions” in euro.
Managing the socials across Europe
OBI4Wan and OBILytics are two separate companies, yet share the same roots. OBI4wan is founded in 2011 and supports their customers in monitoring social media. It also helps them to operate a smooth webcare and facilitate social CRM. According to the company its software uses 20 million online sources for over 550 clients. Among those clients are Belastingdienst, software company AFAS, HBO, Essent and Bol.com. They also operate internationally, with clients in Italy, Belgium, Germany and France.