The city of Amsterdam will be the center of the rise of e-bikes in the summer of 2017, as startups FlickBike and Urbee promote their innovative bikes. But while the startups may have distinct similarities, their goals are ultimately different. While it is FlickBike’s goal to decrease the number of bikes in Amsterdam, it is Urbee’s goal to reduce motorists in the urban environments of Amsterdam.
A sharing culture
According to FlickBike, residents of Amsterdam travel a total amount of two million kilometers by bike daily. With the emergence of a ‘sharing culture’ in housing, cars and other kinds of property, FlickBike argues that bikes should be next to join this trend. Bikes are readily available, instead of being a constant burden to the owner. During FlickBike’s upcoming experiment, the startup will spread the e-bikes to the locations where they are needed. Users will easily find one of these bikes using FlickBike’s app.