Vainu, a sales intelligence platform that helps salespeople and marketers move forward through real-time company data, announced that it has secured €4M in funding from Round2 Capital through revenue-based financing and, selectively, with equity solutions.
The funding will enable Vainu to accelerate its business and double its annual average customer value (ACV) while systematically moving away from a small standalone customer segment.
Mikko Honkanen, Vainu’s co-founder, says, “During the past three years, we have spent a lot of time and effort in building capabilities that mid-sized, large and enterprise customers need. At the end of the day, it comes down to data coverage and quality, and our ability to deliver proprietary information in a modern way. Sometimes it’s our native CRM connectors, sometimes our online platform and sometimes it’s the set of APIs they need. A good example of our enterprise capabilities is our new Vainu developer portal that we’re releasing today.”
How Vainu was born?
In 2013, three childhood friends Mikko Honkanen, Pietari Suvanto and Tuomas Rasila from Tuusula, Finland saw an opportunity in B2B sales when they tried to answer a couple of questions: