A single-room startup to a scaleup with more than 200 employees across offices in Amsterdam, The Netherlands and Medellín, Colombia – Virtuagym – has seen success from the very first day the company came into existence.
Recently, the cloud-based fitness software platform, and mobile apps closed a decent amount of €6 million Series B financing round. It was led by growth investor Endeit Capital, with an aim to fuel the international growth of the company.
Founded by two brothers, Paul and Hugo Braam, Virtuagym has grown rapidly in past couple of years. The company serves businesses in the fitness space in over 80 countries worldwide, including the United States and key European markets. As per the company press release, Virtuagym will use the new funding to develop new innovations, strengthen their market position in both Europe and the US, while fueling further expansion in new markets including yoga studios, martial arts, and dance studios.
Hubert Deitmers, co-founder and Managing Partner of Endeit Capital said in an official statement, “Technology is transforming the way consumers interact with health and fitness clubs as well as their professionals and we believe that Virtuagym is uniquely positioned to tap into this. With their innovative and wide-ranging solutions for health clubs, trainers and studios, Virtuagym has achieved significant traction in this huge and growing market, both in Europe and the US. This, combined with its founders’ vision and the company’s ambitious outlook on product development, convinced us to assist Virtuagym’s roll-out and build a category leader.”
Technology is taking over fitness industry quite rapidly and Virtuagym is one of the best and unique applications which motivates users to get outside and become physically active. Here are the five remarkable ways the Dutch scaleup is revolutionizing fitness.