UK based fintech startup SumUp announced a partnership with search engine giant Google to help merchants using Google My Business to add support links to Gift Cards directly to their Business Profile on Google. This move comes as a support to help small businesses amid this COVID-19 pandemic.
It allows customers and supporters to discover and purchase Gift Cards via SumUp when they search for their favourite local businesses on Google in the UK, the US, Brazil, France, Germany, Italy, Ireland, Austria, and Switzerland. Importantly, SumUp merchants will also be highlighted for a limited time via “support local businesses nearby” banners on Google Maps in select countries.
SumUp was founded back in 2011 by Daniel Klein, Jan Deepen, Marc-Alexander Christ, Petter Made, and Stefan Jeschonnek. With 9 funding rounds till now, the company has raised a total of €398 million. The company surpassed annual revenue of €200 million in 2019, and a 100% year over year growth is prognosticated for 2020.
In the past few months, the London-based fintech startup unveiled numerous tools to support its merchants globally during the pandemic. With this, SumUp merchants will have an additional avenue to continue promoting their services and offers by creating connections with existing and new customers alike.
Marcel Schneider, CCO at SumUp comments: “As we push through the current difficulties of the COVID-19 crisis, I am constantly in awe of the innovations and solutions our extraordinary team at SumUp is creating to help our merchants across the world. We are delighted to partner with Google on this initiative, which is the latest pertinent example of the forward-thinking methods being undertaken to continue building support systems for our small businesses, and help them to keep trading during these uncertain times.”