Dutch racing driver and Formula One World Champion, Max Verstappen, and premium Nordic streaming service provider Viaplay announced on Monday that they have signed a multi-year partnership. Viaplay, which will be launched in the Netherlands on March 1st, 2022, will feature the Dutch driver’s exclusive content for its viewers.
In December 2021, Red Bull Racing’s Max Verstappen made history as the first Dutch driver to win the Formula 1 World Drivers’ Championship. The title meant the 24-year-old was Formula 1’s youngest ever driver and race winner and saw him named Dutch Sportsman of the Year.