Amsterdam-based Wintor, a location-based Augmented Reality (AR) provider, announced on Monday that it is all set to launch its Augmented Reality (AR) Tour creator app in the AppStores and Play Store for iOS and Android users, respectively.
The Dutch startup has also rolled out six Augmented Reality Tours in the Netherlands.
The platform will be launched on November 28, 2022, during the Immersive Tech Week (ITW) at De Doelen in Rotterdam, Netherlands.
What does Wintor solve?
Even though AR (Augmented Reality) is becoming increasingly integrated into organisations because of developments like Virtual Reality (VR) and the Metaverse, it can still be challenging to produce a professional AR tour of a facility, city, or museum.
Some common challenges include a lack of AR-specific content creation tools and the high cost of AR hardware. Additionally, it can be difficult to find AR experts who can develop an engaging and educational experience that meets the organisation’s specific needs.
And here’s where Wintor comes into play and makes the entire process easy.
Wintor: What you need to know
Founded by Jaap Gielink in 2021, Wintor provides an AR platform that helps people create AR tours 100x faster than traditional methods without any help.
Jaap Gielink says, “Augmented reality tours have unlimited applications across various industries. However, creating an AR tour before today’s launch was difficult. With our platform and app available on smartphones (android and iOS), users can easily upload their content and access a library of 3D models. By dragging and dropping their content on the real world, any person with no prior experience can easily create an AR tour 100x faster than a full team using conventional methods.”
The Amsterdam-based startup offers a simple app where users can drag and drop their content. Wintor says the app’s intuitive algorithm recognises different objects in the environment and uses them as markers for a quick and seamless AR tour.
According to the Dutch company, users can create, save and share AR tours within 15 minutes without coding or markers.
Jaap Gielink adds, “Traditional AR tours are created by a team of unity programmers and animators using 3D models and often use markers such as images or QR codes at the location. The entire process can take days or even multiple weeks to create a tour, only to find glaring discrepancies in the tour, which means wasted time and money. Wintor eliminates these factors by allowing the average tech user to create an AR tour within 15 minutes. This convenience can help city marketing departments, museums, and organisations to truly refine their tours and use the art of visual storytelling as a marketing tool.”
The platform enables government and private organisations in the Netherlands to create immersive and captivating AR tours.
For example, the marketing team for the city of Utrecht (NL) used Wintor to create an AR tour of their city.
The Dutch National Military Museum based at airbase Soesterberg has also used Wintor to create a complete augmented reality tour of specific aeroplanes and machines.
The company claims to have beta-tested its product for several months with 300+ creators worldwide, including Japan, the USA, Israel, India, Indonesia, and the EU.