Munich-based 4screen has secured $21M (€17.89M) in Series B funding led by Bosch Ventures, with participation from NewRoad Capital Partners and Bayern Kapital.
The round also included participation from Dr. Mark Grether, Uber & PayPal Ads architect, alongside all existing Series A investors, including S4S Ventures, Continental VC, Summiteer, BayBG, FRIBA Investment, and Opera Ventures.
The funding will accelerate 4screen’s global expansion as it scales its driver interaction platform across new markets and product categories.
4screen will drive global expansion—especially in the United States—and scale the platform to meet growing demand, with a focus on entering new markets, advancing technology and data capabilities, and deepening partnerships with brands and original equipment manufacturers.
Establishing the world’s first driver interaction platform
Founded in 2020, 4screen has established the world’s first driver interaction platform, connecting businesses with on-the-go customers directly through car screens.
The platform operates within the vehicle’s native digital interface, leveraging dynamic car data to deliver relevant content contextually and safely, fully compliant with driver safety and privacy standards.
With over 100 million connected cars on the road used for an average of one hour per day, and modern car screens already 10–20 times larger than smartphones, the in-car environment represents one of the largest untapped frontiers in digital media.
Currently, the platform is live in 12 countries across Europe and North America and integrated into the operating systems of 15 leading global car brands, including Mercedes-Benz, Stellantis, VW Group, Hyundai, Kia, Toyota, and Zeekr. Over 100 brands—including McDonald’s, Shell, and Waitrose—are already using the platform to reach drivers in high-intent moments.
Strategic investor alignment across automotive and marketing
The investor group was selected to support 4screen’s multi-faceted growth strategy across automotive partnerships and marketing innovation. Bosch Ventures, a global VC firm that announced its sixth fund with $270M in May, brings deep automotive and mobility expertise to support 4screen’s growth as a trusted technology partner to leading OEMs.
NewRoad Capital Partners, a US-based operator-led firm focused on demand-driven companies in retail technology, logistics, and marketing services, aligns with 4screen’s mission to help advertisers reach drivers in high-intent moments.
Fabian Beste, co-founder & CEO of 4screen, says, “From day one, we set out to build a platform that enhances the driving experience while creating value at the intersection of brands, 3rd parties and automakers – connecting worlds that, until now, have largely operated separately.”
“This funding is a strong vote of confidence in our vision and the progress we’ve made. With the support of our investors, we’re ready to take 4screen to the next stage of global growth.”
Scaling category-defining platform with OEM momentum
Since its launch, 4screen has grown rapidly and aims to become the leader in driver interaction and car data monetisation. Designed to work with any automaker, the platform easily scales across the industry. It integrates directly into the car’s digital system and uses over 200 real-time data points for highly targeted engagement.
