Atlanta-based Banyan Software has acquired Amsterdam’s Presspage, a newsroom and media relations platform.
Founded in 2008, Presspage provides technology for PR and communications teams to manage newsrooms, distribute content, engage with media, and measure impact.
The Dutch company supports users across North America, Europe, and Asia in simplifying PR processes and demonstrating strategic value. The platform is used by companies such as Lufthansa, Booking.com, Bayer, smart Automobile, and DP World.
Julie Koegenboeg, Head of Northern Europe at Banyan Software, says, “Presspage is a great addition to Banyan’s growing European presence. Their focused product offering, strong customer base, and proven leadership make them a standout in the communications software space.”
“We’re thrilled to support the Presspage team as they continue to grow.”
Aim of the acquisition
With support from Banyan, Presspage plans to expand its operations. The company will continue to operate from its headquarters in Amsterdam, with its leadership team remaining in place.
The acquisition aligns with Banyan Software’s strategy of supporting software companies with long-term operational stability and development.
With Banyan’s support, Presspage gains access to resources aimed at scaling enterprise software and developing AI-powered tools.
Jan-Willem Schalkwijk, CEO at Presspage, says, “Joining Banyan opens new doors for Presspage to accelerate our innovation roadmap and deepen our impact. Our customers rely on us to simplify workflows, streamline media engagement, and measure the tangible impact of their PR initiatives. Now, we can expand our platform’s ability to directly link PR activities to measurable business outcomes.”
The partnership strengthens Presspage’s support for communications teams, offering insights that help PR professionals show their strategic value, while continuing to assist with media relations and crisis communication.
Brief about Banyan Software
Banyan Software acquires and develops software businesses that serve essential customer needs. The company supports long-term partnerships and maintains operational independence for its portfolio companies.
Founded in 2016, Banyan follows a buy-and-hold-for-life approach, using permanent capital to support the goals of company founders. The company operates in the US, Canada, the UK, APAC, and the EU, with its European portfolio expanding based on results achieved in North America.
The firm aims to create lasting value through its investments and contribute to broader outcomes through its business approach.
