Amsterdam-based Labfresh, a startup that aims to fight overconsumption by developing intelligent apparel, announced that it has reached the target amount of €1M through crowdfunding on the eyevestor platform.
The Dutch company raised a total funds from 331 investors. The company will use the funds to launch a smart womenswear collection.
According to Kasper Brandi Petersen, the co-founder, the Dutch company has completed tests on the first three product drops, receiving positive and constructive feedback.
Contentlockr
As a result, the company will proceed with purchase orders amounting to €324,000 for the fourth quarter.
“I know this is going to be hard, and we won’t nail it the first time around. Luckily, we have 5,000+ women on our waiting list who build alongside us,” says Petersen in a LinkedIn post.
Labfresh: Fighting overconsumption with smart apparel
Founded by Kasper Brandi Petersen and Lotte Vink, Labfresh is on a mission to fight overconsumption by developing intelligent apparel that repels stains and odour.
Developed in Switzerland, produced in Portugal, and designed in Amsterdam, these smart t-shirts from Labfresh are made of 100 per cent long-staple cotton.
The Dutch company uses FreshCore technology, a unique treatment mix that combines three performance-enhancing technologies in one – hydrophobic, antibacterial, and easy care.
The combination of these three properties allows our products to be stain, wrinkle, and odour-repellent.
The smart T-shirt repels water-based liquids like red wine and ketchup. In addition, it has moisture-wicking technology, which ensures that sweat is absorbed and spread out over the fabric so it can dry quickly while not being externally visible.
The company’s fabrics and yarns are also STANDARD 100 by OEKO-TEX and BlueSign certified.
