Amsterdam’s Easee acquired by Chicago’s Visibly: Know more

Visibly has acquired Amsterdam’s digital eye care company, Easee, to expand its online eye care services.

Visibly, a Chicago-based healthcare technology company, has acquired Amsterdam’s Easee, a company in digital eye care.

Easee is a provider of digital eyecare services specialising in telemonitoring and hybrid care pathways. Yves Prevoo, founder and CEO of Easee, confirmed the acquisition on LinkedIn, describing it as a move to secure the future of Easee’s technology.

Founded nearly a decade ago in 2016, Easee developed an online platform for eye exams, now certified under the Medical Device Regulation (MDR). The platform allows users to measure vision, including full refraction, through a regulated online process. 

The company holds 14 international patents, 14 peer-reviewed publications, and has served over 250,000 users across retailers, insurers, and clinics, generating approximately €1M in annual recurring revenue. Easee has also pursued FDA De Novo approval for digital refraction, completing three Q-Subs and entering substantive review.

In his LinkedIn post, founder Prevoo reflected on the company’s achievements and the support from investors, advisors, partners, and employees. He acknowledged the challenges of fundraising and regulatory approval and stated that the problems the company addressed, including child myopia and preventable vision loss, remain the focus of his work.

Aim of the acquisition

Visibly develops the FDA-cleared online visual acuity test, while Easee holds CE Class 2a certification under the EU Medical Device Regulation and ISO 13485 certification. The combined regulatory approvals strengthen Visibly’s position in the US and Europe.

The acquisition enables Visibly to broaden its reach in remote vision care across healthcare, retail, and consumer markets. Together, the companies will offer digital vision care supported by regulatory recognition in both regions.

Brent Rasmussen, CEO of Visibly, says, “We are thrilled to welcome Easee into the Visibly family. As two companies at the forefront of digital vision care, our combined expertise positions us to lead the future of how vision services are delivered and experienced worldwide.”

Leveraging Easee’s European presence and Visibly’s US base, the merged company aims to speed up market adoption, grow technology partnerships, and provide scalable solutions worldwide.

Rasmussen adds, “Together with Easee, we are creating a truly global infrastructure for hybrid and remote vision care, grounded in clinical excellence and innovation. Through this acquisition, we can unlock growth opportunities for healthcare partners, the retail industry, and consumers across the US and Europe.”

Easee founder outlines next steps after acquisition

Following the acquisition, Easee founder, Yves Prevoo, plans a brief pause to spend time with his newborn daughter. He stated that he will continue to focus on remaining challenges in vision care, including child myopia and preventable vision loss.

Prevoo has already launched Odai Health, a company designed to help founders and teams accelerate FDA and MDR processes and navigate the transition from Seed to Series A funding. 

He described the acquisition as “this isn’t an ending, it’s a new beginning” and said he intends to apply the lessons from Easee to future projects in digital health.

Brief about Visibly

Founded in 2012, Visibly, a Johnson & Johnson portfolio company, develops digital solutions for vision care. It provides online vision testing and aims to create a system where patients and providers can connect and manage other aspects of vision care through technology.

Visibly launched the first online refractive eye test that delivers a physician-issued prescription for glasses or contact lenses. The company also provides the first FDA-cleared online visual acuity test on the US market.