London-based Nory raises €31.4M to help restaurants run smarter with AI: Know more

Nory secures funding to help restaurants manage operations, cut costs, and save time through automation and data-driven insights.

London-based Nory, an AI-native restaurant management system for hospitality businesses, announced it has raised $37M (nearly €31.41M) in Series B funding led by Kinnevik, bringing its total funding to $63M (nearly €53.48M).

The round follows its Series A funding from last year, which was led by Accel, who also joined this round along with other existing investors.

The company plans to use the funding to develop AI assistants and expand internationally.

An AI-powered restaurant management system

The UK hospitality sector is experiencing rising taxes, inflation, and labour shortages, resulting in the closure of about two venues per day. Further employment costs set for April 2025 are expected to increase pressure on margins.

Conor Sheridan, founder and CEO of Nory, says, “At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny. The future of hospitality isn’t robots or gimmicks. It’s AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.”

Nory, founded in 2021 by Conor Sheridan, co-founder of Mad Egg, is an AI restaurant management system that combines business intelligence, workforce management, inventory, and payroll in a single platform to help the hospitality industry manage operations.

It utilises historical sales and operational data to generate real-time insights and AI-driven recommendations that support informed decision-making, reduce costs, and increase profit margins.

Restaurants using Nory report operating cost reductions of about 20 per cent and profit increases of up to 50 per cent. The platform also saves operators over 100 hours of administrative work per month by automating business analysis, guest engagement, rota planning, procurement, and finance.

Nory works with customers from independent restaurants to large groups in the UK, Ireland, and the US. Its partners include Jamie Oliver Group, Black Sheep Coffee, Dave’s Hot Chicken, and the Azzurri Group.

Capital utilisation

Nory will use the funds to expand its AI platform by hiring data scientists, developing proprietary algorithms, and deploying autonomous AI assistants. The company will also use the proceeds to grow its presence in the US market.

Jose Gaytan de Ayala, who led the investment for Kinnevik, says, “Nory is rewriting the hospitality playbook. As the sector faces rising costs and complexity, Nory stands apart as the only AI-native platform purpose-built to help restaurants meet and overcome these headwinds.”

“We were impressed by the strong customer feedback, which highlighted the quality of Nory’s platform and the meaningful ROI it delivers for customers. With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.”