Stockholm’s Sportway acquires Amsterdam’s Eyecons and Paris-based Sportall: Know more

Stockholm’s Sportway, a digital content and data management company, has acquired Amsterdam’s sports OTT platform Eyecons and Paris-based Sportall, a sports tech company.

Sportway, a subsidiary of Sportway Media Group, works in media and technology with a focus on sports content and data management. The company partners with rightsholders to develop production methods and distribution models for sports coverage.

Sportway manages automated and remote productions, live streaming services, and media infrastructure. It produces over 250,000 hours of live sports each year and runs more than 60 direct-to-consumer platforms for over 50 federations, leagues, and event organisers.

Sportway Media Group also includes MyGame, a Norwegian sports streaming platform co-owned with TV 2 Norway and Amedia. The group operates in 15 countries and employs about 90 people.

Acquisition of Eyecons: An online video platform for sports

Founded in 2016, Eyecons collaborates with sports federations, leagues, and rights holders to stream matches, share highlights, and support audience interaction. The platform hosts content from over 20 competitions and provides tools for distributing and monetising sports coverage. It works with partners to manage recording and distribution through summaries, compilations, commentaries, and interviews.

Eyecons also manages media rights across Dutch sports and maintains partnerships with broadcasters including FOX, Ziggo, RTL, SBS, NOS, and TMG. The company handles marketing and data rights for sports organisations, supporting sponsorships, competition naming, and audience data management.

The platform combines free access, subscription, and pay-per-view models to connect fans, clubs, and organisations, offering a single solution for viewing, engagement, and revenue generation.

Karl Breukink, MD of Eyecons, says, “By becoming part of the Sportway family, we gain the capability to bring more sports to screens faster and better. Think higher coverage, more continuous programming, and intelligent AI-driven production—delivering more livestreams and personalised content across all levels of sport.”

“For federations and rights holders, this means one clear partner who can scale quickly and guarantee quality delivery. For fans, this translates to richer content offerings, seamless viewing experiences, and broader access to the sports they love.”

The acquisition brings Eyecons under Sportway AB in the Netherlands. The platform will continue hosting content from existing clients, including the Tweede Divisie, Eredivisie Volleybal, Eredivisie Handbal, Korfbal League, and Eredivisie Waterpolo. The Eyecons founding team and two industry leaders will join Sportway’s board as non-executive directors to guide strategic objectives.

The combined companies aim to expand partnerships, increase sports coverage, and provide consistent production and distribution while adapting to the needs of each sport and competition.

Jonas Persson, Founder and Chairman at Sportway Media Group, says, “The Netherlands is a country where sports are present in the community on every level, from the very top level of sports engaging fans all the way via the lower tier senior sports, junior sport and grass root where entire families are engaged in sporting activities.”

“This all creates a perfect opportunity for Sportway to fuel the business already run by Eyecons and to grow this, in close partnership with the local sport organisations, into a state-of-the-art production and distribution vehicle to the benefit of the sporting community.”

Daniel Franck, CEO of Sportway Media Group, adds, “Eyecons fits perfectly with our international growth ambition. We’re combining our technology and organisational strength with Eyecons’ local brand, relationships, and market knowledge. This enables us to offer a larger, more consistently deployed proposition in the Netherlands, from planning to distribution, so partners can scale faster and make greater impact.”

Acquisition of Sportall: A sports video marketplace

Founded in 2019, Sportall is a Paris-based company that develops direct-to-consumer video platforms and Media-as-a-Service products.

Sportall’s offerings include streaming applications for FIA World Endurance Championship and Les 24 Heures du Mans, Futzal Zone for the French Football Federation’s Division 1 Indoor Football, and Athlé TV for the French Athletics Federation. Other clients include Fight Nation, World Lacrosse, the Association of National Olympic Committees, World Squash, the International Federation of American Football, and the French Swimming Federation.

Sportall will operate as a subsidiary of Sportway France. Its OTT platforms and mobile applications, including Sportall TV, will integrate with Sportway’s existing direct-to-consumer services, which are active in more than 15 countries.

The acquisition allows Sportway to expand its live streaming offerings, work with additional sports partners, and include fan engagement tools in its existing set of features.

Thierry Boudard, Founder and President, Sportall, says, “We are very happy and proud to become part of Sportway Media Group. Sportway’s resources, expertise, and global network, added to our team’s unique set of skills and ground-breaking technology, make for a powerful combination. It will bring invaluable potential to implement truly innovative end-to-end solutions for ambitious sports federations and event organisers looking to stand out.”

Jonas Persson, Founder and Chairman, Sportway Media Group, adds, “Following the great success we’ve had with French ice hockey, we are thrilled to expand our footprint in France through this strategic acquisition. Sportall’s innovative D2C technology and strong relationships across the French sports ecosystem make it a perfect complement to Sportway’s global streaming platform. Together, we’ll continue to push the boundaries of how sports content is produced, distributed and experienced by fans.”

Daniel Franck, co-founder and CEO of Sportway, mentions, “Sportway is growing fast, and the acquisition of Sportall is an important step towards strengthening our position as the leading provider of live streaming solutions in Europe. By combining our strengths, we have an unparalleled capacity to address unique rights holders’ needs and create growth opportunities for our clients as well.”