London-based consulting firm Valliance launches with €13M in seed funding to help companies use AI effectively.
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Valliance, a London-based consulting firm, has officially launched today with an investment of €13M in a seed round from private equity firm Siguler Guff & Company, LP.
Valliance is a consulting firm that helps organisations apply artificial intelligence (AI) to achieve measurable results. The company was founded by Tarek Nseir, Rad Parvin, and Anita Rajdev, who have over 60 years of combined experience in digital transformation and consulting.
The UK-based company works independently and only earns money when it delivers the agreed results. From offices in London and The Hague (NL), a team of 15 consultants, technologists, data analysts, and designers develop solutions that help European companies stay competitive as well as identify new opportunities.
With the raised capital, Valliance plans to hire 80 AI specialists by 2026 and reach €100M in revenue by 2030.
With this deal, Shaun Khubchandani and Justin Eskind from Siguler Gull have joined Valliance’s board. The board is advised by Stephen Treloar, who held senior roles at global insurance companies including Aviva and Allianz.
Research on AI in the Netherlands and the UK
Valliance conducted a study among 1,000 decision-makers from companies in the Netherlands (250) and the UK (750) that invested in AI projects over the past two years. The survey was conducted online in October 2025 by Sapio Research via email invitations and an online questionnaire.
The research shows that companies are investing heavily in AI, but returns often lag behind expectations.
Two-thirds of Dutch companies spent more than €10M on AI last year, and one in five spent over €50M. Less than half of AI projects meet their intended goals, and 44 per cent report returns only after six months or longer.
According to Valliance co-founder, Rad Parvin, who is also responsible for the agency’s growth in the Netherlands, believes, the way companies currently approach AI is not working.
He says, “The current situation is costing companies a fortune and undermining trust in a technology that should be transformative. Consulting fees that don’t really deliver value are a large part of that, and we want to change that.”
Parvin previously sold his data consultancy Just-BI to EPAM. At that time, he had 120 employees and worked with clients such as Nike, Shell, Heineken, Vodafone, and JDE Peets.
Almost all organisations (99 per cent) engage external consultants for AI projects, representing 21 per cent of their total AI budget on average. The main criticism (32 per cent) is that consultancy approaches focus on technology rather than business results.
Dutch companies show high confidence in AI: 90 per cent believe it can deliver business value, and 81 per cent reported increased confidence over the past year. Only 10 per cent consider themselves mature in their use of AI.
The top goals for AI adoption include operational efficiency (41 per cent), productivity growth (37 per cent), cost savings (35 per cent), and product innovation (37 per cent).
“Companies need AI that makes an impact today and provides better insight into where it can take them tomorrow,” adds Parvin. “This requires not only scalable solutions that fit within existing infrastructure, but also the right knowledge and skills. These are often lacking today.”
Brief about Siguler Guff
Siguler Guff is an investment firm that focuses on private markets. Together with its affiliates, it manages about $18B in assets. The firm has over 30 years of experience in private market investments and seeks returns by targeting specific market areas.
Siguler Guff’s investment products include multi-manager funds, direct investment funds, and accounts focused on selected market segments. Key strategies include Small Buyout, Emerging Markets, Opportunistic Lending, Real Estate, and Small Business Lending.
The firm was founded within PaineWebber in 1991 and became independent in 1995. It has worked with more than 800 institutional clients, including pension funds, endowments, foundations, government agencies, and financial institutions, as well as over 1,000 family offices and individual investors.
Siguler Guff’s headquarters are in New York, with offices in Boston, Houston, West Palm Beach, London, Mumbai, São Paulo, Shanghai, Tokyo, Seoul, Hong Kong, Singapore, and Sydney.
