Amsterdam-based GoPhoto is set to acquire Capturelife, combining their digital photo platforms to support future growth.
Contentlockr
Amsterdam’s GoPhoto LLC, a provider of photo retail technology, has entered into an agreement to acquire Capturelife, a Minnesota-based digital image and content capture and distribution platform.
The acquisition supports GoPhoto’s plan to expand its reach in mobile photo sharing and digital content monetisation.
Capturelife operates a platform that allows businesses to deliver photos and videos to customers through mobile devices. The system also helps organisations create new forms of customer interaction and generate revenue from digital media.
Aim of the acquisition
By combining this platform with GoPhoto’s technology and self-service tools, GoPhoto will provide customers with expanded ways to access and use digital content, while giving partners tools to support retention and business growth.
GoPhoto stated that integrating Capturelife’s platform with its own technology and self-service tools will give customers broader access to digital content and provide partners with tools that support retention and business growth.
According to GoPhoto, the agreement strengthens the company’s focus on developing new digital photo experiences for consumers and businesses and expands its capabilities in mobile distribution and monetisation.
Daniel Duivestein, CEO and founder of GoPhoto LLC, says, “This acquisition marks an exciting milestone for GoPhoto. Capturelife’s expertise in digital-first engagement perfectly complements our vision of redefining photo experiences for the modern attraction. Together, we will accelerate innovation and deliver unparalleled value to our clients and their customers.”
“We are extremely excited that Capturelife is joining forces with GoPhoto,” added Alex Pudney, CEO of Capturelife. “We’ve known GoPhoto as a proven industry leader of providing premium solutions for souvenir photo programs. We’re confident our future with GoPhoto will help strengthen the capabilities of Capturelife’s offering and provide excellent resources for our customers. Daniel and his team have built a fantastic company culture with a vision that matches ours closely, so we’re thrilled for the innovations to come.”
Brief about GoPhoto
GoPhoto operates as a global supplier of photo retail technology used across the leisure industry. The company develops and delivers systems that support photo capture, sales, and distribution for venues such as theme parks, aquariums, observation towers, sports stadiums, and other visitor locations.
Through the GoPhoto system, venues capture photos of visitors during their activities and make both printed and digital versions available for viewing and purchase on-site.
The company’s systems are active at nearly 50 client locations in 18 countries. These include A’DAM Lookout, the Johan Cruijff Arena, Harry Potter – Visions of Magic, Amaze Amsterdam, CAMP merchandise stores, Disney 100: The Exhibition, and Jurassic World: The Exhibition.
