ABN AMRO completes acquisition of Amsterdam-based neo-broker BUX: Know more



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ABN AMRO Bank announced on Wednesday that has officially completed the acquisition of Amsterdam-based neo-brokerage platform BUX. 

The acquisition was subject to regulatory approvals, which have been obtained. The Dutch Central Bank has approved the acquisition, and the transaction has now been finalised. 

Following the announcement of the deal in December 2023, ABN AMRO has now completed the acquisition.

This acquisition boosts ABN AMRO’s digital offering, while BUX is gaining access to resources, investment expertise, and support to continue its rapid growth and innovation.

Despite the acquisition, BUX assures its users that the app will continue to operate independently, delivering the same level of service and commitment.

Additionally, the introduction of a new logo signifies BUX’s affiliation with ABN AMRO, reinforcing its “reputation as a great party for investors.”

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According to ABN AMRO, the collaboration is designed to support first-time investors with step-by-step guidance, while offering more expertise and a broader portfolio for seasoned investors.

“I am extremely excited that BUX has now officially joined the ABN AMRO family,” says Annerie Vreugdenhil, Chief Commercial Officer of Personal & Business Banking. 

“We want to be there for our clients for every new beginning. In combination with BUX, we can help clients begin to take control of their financial future at an early stage in their lives. BUX has made this extremely easy through its innovative and user-friendly platform. We cannot wait to build on that and improve our offering for future generations,” adds Vreugdenhil.

BUX: Helping Europeans to do more with their money

Founded in 2014 by Egbert Pronk, Joost van de Wijgerd, Nick Bortot, and Robbert Bos, BUX makes investing easier, giving everyone the chance to invest in various tools. 

The company’s clients can invest in (fractional) shares, ETFs, ETCs, and cryptocurrencies via one native mobile application. 

The Dutch neobroker is available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.

“We are proud of the successful completion of this acquisition,” says Yorick Naeff, CEO of BUX. 

“We believe in prioritising the financial goals of our users and aim to make investing easier and more affordable for everyone. Through this collaboration, we combine ABN AMRO’s extensive expertise in personal finance and investing, and its years of experience with the capabilities offered by BUX’s accessibility, knowledge of future generations, and user-friendly investment platform. This allows us to better serve the new generation of investors while maintaining our speed, agility, and unwavering commitment to innovation,” adds Naeff. 


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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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