Utrecht’s Achmea backs Amsterdam-based The Micro Habit Company to transform workplace well-being

Utrecht-based Achmea, a financial company that provides insurance, mortgages, savings, and investments, has announced an acceleration partnership with the Amsterdam-based The Micro Habit Company.

Achmea’s Innovation Hub aims to find key challenges in Dutch society and create new businesses that make a positive impact.

“The Micro Habit Company has built an effective and scalable digital model. Our hub provides access to an extensive network of expertise and both private and public contacts. With this, we give us the ideal basis for TMHC to start scaling up,” explains Erik Petersen, Head of Innovation.”

He continues: “Zilveren Kruis, part of Achmea, has long been working with The Micro Habit Company on wellbeing leadership programs for organizations, including on psychological safety. Sustainable behavioral change in the area of work and health fits seamlessly with Achmea’s vision of Sustainable Living Together. We are proud that we are now expanding the collaboration further.”

Why this collaboration?

The Micro Habit Company is the first startup in Achmea’s acceleration program, which is part of its innovation hub.

This partnership is a financial and strategic investment by Achmea focused on encouraging sustainable behavior, building resilience, and improving team performance in organisations.

With this collaboration, Achmea and The Micro Habit Company are set to transform the way organisations approach employee development and well-being, making behavior change more accessible and measurable.

The Micro Habit Company: Assisting professionals in transforming habits

The Micro Habit Company has developed science-based programs that have successfully assisted thousands of professionals in transforming their habits both on and off the job.

Each issue is translated into a scientifically grounded Micro Habit program, making behavior change accessible and measurable.

By leveraging a combination of gamification and a user-friendly app, the company provides an effective platform for teaching employees essential skills, including healthy lifestyle choices, AI adoption, and cybersecurity practices.

Rob van Drunen, co-founder of The Micro Habit Company says, “Our micro-habits make behavior change accessible and measurable, allowing organisations to work more purposefully on the well-being, performance, and resilience of their employees and teams.”