Amsterdam’s AgStacked raises fresh funds to reduce food waste via insights into the supply chain

Amsterdam-based AgStacked, a company that provides quality transparency in fresh produce supply chains, announced that it has secured a pre-Seed round of funding. The exact amount has not been disclosed.

The investment was led by German-based VC Heartfelt Capital.

Heartfelt Capital claims to be Europe’s leading earliest-stage venture capital firm. “We support and partner with the most ambitious pre-seed startups from Europe and European founders abroad, often as their first investors,” says the German investment firm.

What does AgStacked offer?

Founded in late 2022 by Emily Harayda and Jonathan Mitnik, AgStacked aims to address the critical challenges of fresh produce supply chain quality disputes, claims, and food waste.

According to AgStacked, five to ten per cent of all produce is rejected and twenty to thirty per cent has its price renegotiated. Furthermore, 40 per cent of all fresh vegetables are wasted. 

In addition to having an adverse effect on the environment, this wastage costs suppliers, distributors, and retailers billions of dollars annually in lost revenue. To solve these issues, AgStacked offers real-time transparency of the quality of products along the supply chain, from suppliers to merchants. 

The startup makes sure that all stakeholders have total insight into the quality of the produce at each stage by combining supplier quality reports and data streams. Recognising and addressing quality concerns reduces food waste and makes the process of resolving quality complaints more efficient.

The strategy used by AgStacked involves monitoring the quality of a product while it is in transit, identifying high-risk items, and concentrating warehousing and quality control intake actions as necessary.

The company helps retailers in making knowledgeable decisions and build deeper relationships with suppliers by examining supplier quality performance and selecting dependable suppliers.

Despite being a relatively new player in the industry, AgStacked has already made significant strides, with over 25 per cent of UK supermarket retailers on board.

Capital utilisation

AgStacked says it will use the funds to further expand its operations and tap into the growing German and Dutch retail markets. 

Additionally, the money will also help with the creation of new tools and features that will improve the platform’s capacity for quality control and real-time transparency.