aizy, founded in 2024 in Breda by Stefan Nuijten, develops AI-based marketing software that automates and optimises online campaigns for SMEs across Google, Facebook, and Instagram.
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Dutch AI marketing software company aizy has secured €1.5M in growth capital from investors including Gijs Nagel, founder of trading platform DEGIRO, and Joost van der Klooster.
Founded in late 2024 by entrepreneur Stefan Nuijten, the Breda-based startup has achieved €1M in annual recurring revenue within its first six months of operation.
Capital utilisation
The fresh capital will accelerate the development of aizy’s AI-driven marketing software that helps small and medium-sized enterprises optimise their online advertising campaigns across Google, Facebook, and Instagram platforms.
The company plans to enhance its AI capabilities and expand accessibility for thousands of SMEs worldwide who find digital marketing complex.
Existing investors include founder Stefan Nuijten and tech investor Michiel Mol, founder of marketing company Lost Boys, who provided initial funding. Within a month of opening the funding round, twelve investors expressed interest in the fast-growing company, which now employs eleven people.
AI-powered marketing automation for SMEs
aizy’s platform combines AI with human expertise to automate and optimise online marketing campaigns for small businesses. The service aims to increase return on marketing budgets while allowing business owners to focus on core operations rather than campaign management.
The company targets SMEs seeking effective marketing solutions without the complexity of traditional digital advertising management.
Industry veteran joins leadership team
The startup has strengthened its leadership by appointing Niels Buijs as Marketing & Technology Director, effective October 1st.
Buijs brings over 15 years of experience in global marketing and go-to-market strategies from his role as senior marketing executive at software giant CM.com, as well as previous experience at companies including Exact. He will lead aizy’s international expansion efforts and has taken an equity stake in the company.
“The rise of AI is dramatically transforming the online marketing landscape, and aizy’s service and pace of innovation are unique in this market,” says Buijs, acknowledging his transition from a secure corporate role to the startup environment.
Strong early traction drives expansion plans
Founder Stefan Nuijten, who previously built marketing agency Fightclub into one of the Netherlands’ largest marketing agencies, highlighted the company’s rapid progress.
New investor Gijs Nagel cited aizy’s combination of user-friendly AI tools and human expertise as key factors in his investment decision, stating he “knew I wanted to be part of it” after evaluating the platform. “aizy is well ahead of forecast, and our product-market fit is proven,” says Nuijten.
“With the €1.5M in growth capital, we are going to further advance our AI marketing software in a serious way – making it even smarter and more accessible for thousands of SMEs worldwide who find online marketing complex.”
