Amsterdam’s neo-broker BUX rebrands BUX Zero: Here’s why

Amsterdam-based BUX, a neo-brokerage platform, has announced the completion of the rebranding of BUX Zero to BUX. 

This rebrand is the next step in the Dutch company’s strategy to double down on its flagship application and help its clients build long-term wealth.

The change from BUX Zero to BUX follows the earlier brand name change of the platform’s derivatives trading platform BUX X to Stryk to show a clearer distinction between its long-term investment platform and its short-term trading platform.

The rebranding comes six months after acquiring the retail brokerage arm of Spanish neobroker Ninety Nine to consolidate its presence in the Spanish retail brokerage category.

“In the past, we’ve always focused on being a price leader,” says Yorick Naeff, CEO at BUX. 

“We are growing up as a firm and have become a more sophisticated player in the space. This needs to be reflected in the brand name. Dropping the Zero in the BUX Zero name signifies our commitment to this flagship application. It shows that we are more than just a price leader,” he continues.  

“We are incrementally increasing access to financial markets and the ease-of-use of our app through automated investing, interest on uninvested cash, and access to numerous asset classes,” he adds. 

BUX: Neo-broker with 1M users

Founded in 2014 by Egbert Pronk, Joost van de Wijgerd, Nick Bortot, and Robbert Bos, BUX makes investing easier, giving everyone the chance to invest in various tools. 

The company’s clients can invest in (fractional) shares, ETFs, ETCs, and cryptocurrencies via one native mobile application. 

The Dutch neobroker is available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.