Klearly, Amsterdam’s fintech startup backed by Antler, ex-Mollie CEO, raises €6M

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Amsterdam-based Klearly, a fintech company focused on in-person payments, announced that it has raised €6M in a seed round of funding.

The proceeds will support Klearly’s expansion into European markets and enable its SaaS partners to offer in-person payment solutions for SMB merchants.

Prior to this round, in May 2023, Klearly secured €2.1M in a pre-Seed round of funding.

Investors supporting Klearly

Klearly’s round was led by Global PayTech Ventures, founded by Javier Perez, former President of Mastercard Europe, alongside Antler Elevate and Shapers. 

Additional investors include high-profile angels, such as the former CEO of Mollie and the former COO of Adyen. 

Javier Perez, founder and managing partner at Global PayTech Ventures, says, “We believe the winners in this space will be those that provide merchants with the flexibility to customise solutions that meet the unique needs of their businesses and modern customer demands.”

“Klearly is the best-positioned solution in Europe to capitalise on this trend. Sam and the team have already proven they can scale effectively while delivering outstanding service to partners, including international players like Bolt, and the merchants they serve.”

Martell Hardenberg, Partner at Antler Elevate, adds, “With 40 per cent of POS systems in Europe still disconnected and €7.9T in annual POS volumes, the market is primed for disruption with integrated solutions. There is a clear path for a new billion-dollar player to emerge. Klearly’s innovative technology and customer-focused approach position it perfectly to lead this transformation.”

Simplifying payment acceptance for SMBs

Founded in 2022 by Sam Koekoek, Eva Rosa Bian, Geus Walder, Guy Griv and Edan Dil, Klearly simplifies payment acceptance for Small and Midsize Businesses (SMBs) across Europe by transforming their mobile phones into card terminals within minutes.

Companies like Stripe, Mollie, and Adyen have integrated online payments, but the in-person payment market relies on legacy systems. 

Klearly bridges this gap by enabling SaaS partners to embed in-person payment functionality. It provides SMB merchants with tools to digitise operations, improve efficiency, and enhance customer interactions.

The company replaces bank-supplied hardware with technology that operates on Android, Apple, or modern terminals. By partnering with SaaS providers, Klearly integrates payments into their platforms, enabling merchants to move away from legacy systems, simplify contracts, and streamline pricing.

CEO Sam Koekoek, says, “Klearly is transforming how SMBs across Europe handle in-person payments. We empower SaaS partners to integrate payments seamlessly into their platforms, enabling them to deliver superior solutions to their merchants. By leveraging existing hardware and streamlining pricing, we make in-person payments simple, accessible, and transparent.”

“We’re proud to partner with Europe’s leading SaaS innovators, from regional ordering platforms to global players like Bolt.”

In two years, the company onboarded 4,000 merchants and recorded a 500 per cent growth in payment volume in 2024.

One of Klearly’s flagship offerings, Tap to Pay, allows merchants to accept payments on smartphones and other devices. Apple selected Klearly as the first fintech startup to launch Tap to Pay on the iPhone, enhancing its capabilities and market presence.

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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