Amsterdam's Northsea secures €660K to make customer research faster, cheaper, and more reliable with AI

Northsea, an Amsterdam-based AI-native research platform, has raised a €660K pre-seed round led by CapitalT.

Amsterdam-based Northsea, an AI-native platform for customer research, has raised €660K pre-seed funding round led by early-stage VC firm CapitalT, alongside a group of experienced business angels.

CapitalT is a (pre)-seed venture capital fund with a unique focus on human-centric investments. 

The VC fund identifies and supports the most promising teams and invests in software technology companies with a primary focus on ClimateTech and the Future of Work.

“What impressed us about Northsea is how quickly the team has built a product that consultants and investors actually want to use — with paying customers and strong traction just weeks after launch,” says Eva de Mol, Founding Partner at CapitalT. “This combination of deep domain expertise, technical strength, and clear market need is exactly what we look for in early investments.”

The funding will help the Dutch company to expand its team and further develop its product, addressing the growing inefficiencies in traditional customer research, which is plagued by slow, expensive, and increasingly unreliable survey methods.

Additionally, the company will use the funds to expand its international operations.

Northsea: Addressing customer research inefficiencies

Founded by Geart van Dam (CEO) and Nick van Zanten (CTO), Northsea was born from firsthand experience with the inefficiencies of customer research.

“We founded Northsea to solve a problem we experienced daily as consultants: customer research that takes weeks, is costly, and often delivers unreliable results,” says Geart van Dam, Co-Founder and CEO of Northsea. “With our AI-native approach, we make it possible to generate deep insights in days instead of weeks, helping strategy teams and investors move faster and smarter.”

Before generative AI became popular, they were already creating advanced AI applications and software, which helped shape Northsea’s technology.

The company’s AI-native research platform helps consultants, investors, and strategy teams generate deeper customer insights.

The company’s AI research assistant simplifies the entire research process, including survey design, finding respondents, data collection, and analysis.

This automation cuts down manual work by up to 80 per cent, claims the company.

By having engaging, interview-style chats with customers, the platform gathers four times more detailed information and delivers genuine, high-quality responses.

As a result, consultants, investors, and strategy teams can gain in-depth insights and make quick recommendations at a much lower cost and in less time.