Antwerp, Belgium-based Taglayer, a Customer Data Platform (CDP), has secured €800K in non-dilutive funding from VLAIO – Flanders Innovation & Entrepreneurship, KBC Bank & Verzekering, and PMV.
The Belgian company will use the funds to accelerate its international growth, expand its partnership program, and fuel the development of Laya, an AI employee.
The company is developing — Laya, an AI tool for optimising customer data usage.
Laya will help businesses automatically predict customer behaviour, identify relevant audiences, and create personalised customer journeys across websites, emails, WhatsApp, ads, and more.
Taglayer: Helping marketers build personalised customer experiences
Founded by Willem Drijver, Bart Drijver, and Daan Drijver, Taglayer was created to help marketers build personalised customer experiences without needing coding skills.
The platform makes websites relevant and unique for visitors by automating marketing across different channels.
By personalising these experiences, the company aims to boost conversion rates, improve user experience, and increase customer loyalty.
Taglayer claims to help companies drive measurable impact, with conversion uplifts ranging from 10 per cent to as high as 190 per cent.
Users can easily analyse visitor data and adjust their websites and campaigns to better meet their audience’s needs, all without coding.
The platform assists businesses in leveraging customer data for personalised experiences, enhancing conversions through smart personalisations across websites, emails, push notifications, WhatsApp, and ads.
To date, Taglayer has helped companies like ASAP HR Group, Suzuki, Perry Sports, Euroconsumers, and many more.
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