Atombit acquires Amsterdam’s Amplify Analytix

Atombit, a company specialised in experiential intelligence announced that it has acquired Amsterdam-based Amplify Analytix, a specialist in data analytics and GenAI solutions with operations in the EU and India.

Amplify Analytix is a data science company that provides insights to help clients develop data-driven practices. 

They employ an Agile Data Science methodology to create tailored solutions based on specific business challenges.

The company focuses on sales and marketing analytics for both B2B and B2C sectors, with experience across various industries, including manufacturing, retail, and pharmaceuticals.

Amplify Co-Founder and CEO, Laura Murphy says, “Joining Atombit accelerates our shared mission to transform how businesses use data, to revolutionise their outcomes. With Atombit’s experience and global scale, we can enrich the depth and breadth of the impact we deliver to our clients, and expand across industries and markets. I am extremely proud of our team, and thankful to our wonderful customers, with whom we look forward to raising the bar even further.”

Moving forward, Amplify will operate as a wholly owned subsidiary of Atombit, retaining its brand identity and leadership team.

As a combined entity, they will launch specialised solutions that use methods, technology, AI, and analytics to boost growth, improve efficiency, and reduce risk.

Atombit: Experience Intelligence platform

Atombit specialises in Experience Intelligence, providing data analytics and AI solutions for large, complex businesses.

The organisation focuses on transforming customer and employee experiences to improve profitability and unlock potential.

“The team and capability that we are assembling is exceptional,” says Paolo Righetti, Founder & CEO of Atombit.

“We have a blueprint for value-generating, profit-enhancing CX and EX that is 20 years in the making and are bringing to market solutions that will be game-changing for enterprises across multiple industries. Together, we will reinvent what can be achieved with Experience Intelligence, to transform the value outcomes for the biggest, most complex brands in the world,” continues Righetti.

“Amplify has a phenomenally talented team of business consultants, data scientists and engineers, and GenAI experts that have been reinventing the value outcomes of their clients for years. This is our first acquisition since launching earlier this year and is a pivotal moment for our business,” concludes Righetti.