Mind
There’s a reason “I’ll start Monday” keeps working — researchers found people are measurably more likely to hit the gym, start a diet, or set a new goal right after a fresh week, month, or birthday
A 2014 study tracked years of diet searches, hundreds of thousands of gym visits, and tens of thousands of goal commitments and kept finding the same pattern: the urge to chase a goal spikes right after a clean line on the calendar. Here is what that does — and does not — explain.
