Belgium’s Get Your Way secures €850K to deploy its assisted reality solutions

Liège-based Get Your Way, a Belgium startup specialising in assisted reality, announced that it has completed its second funding round, raising €850K from Industrya, Noshaq, and a private investor.

Assisted reality enhances user tasks by overlaying context-specific digital information onto their view of the real world, typically through head-mounted displays. It focuses on providing practical, hands-free support to improve efficiency and accuracy without fully immersing the user.

The funds will enable Get Your Way to fully launch its flagship product, aRdent, and support its expansion. This includes accelerating the deployment of its Picking-by-Vision solution in logistics and introducing Process Pilot software for digital management and quality control in regulated industries such as aerospace and pharmaceuticals.

aRdent used in the pharmacy at Citadelle de Liège | Image credit: Get Your Way

Assisted reality solutions for the field

Founded in 2019 by University of Liège students Nicolas Dessambre, Antoine Malherbe, and Pierre Jenchenne, Get Your Way began with a project for connected smart glasses aimed at cyclists and runners.

After joining VentureLab in March 2020, the company developed its first prototype and officially launched in 2020. It secured funding in 2022 and partnered with the Walloon technology accelerator WSL.

By January 2023, the company’s aRdent smart glasses reached MVP status, enabling successful on-site deployments and industry projects. 

Specialising in Bluetooth-connected screens, Get Your Way provides hands-free solutions that deliver timely, accurate information and ensure precise data entry.

Aude Somja, Investment Manager at Noshaq, says, “The solution proposed by Get Your Way addresses a growing need for digitalisation in companies. Its strength lies in remaining easy to use and seamlessly integrating into the existing environment.”

“It adapts to the demands of complex fields such as the pharmaceutical and aerospace industries. We believe in this lite-tech approach where technology aligns with the real needs of users.”

A notable application of their technology is a picking solution for Citadelle de Liège’s pharmacy, which verifies and records medication information for “flawless traceability”.

Funds for growth

The funds will be directed towards three main goals. First, Get Your Way will focus on ramping up the market launch of aRdent and its software solutions, initially targeting hospitals and pharmaceutical companies where they have received strong positive feedback, according to co-founder Dessambre.

Second, the company plans to expand its team to support this growth, aiming to double its workforce. Co-founder Malherbe emphasises that these new hires will be essential for integrating and developing solutions for their clients.

Lastly, the funding will help the company broaden its customer base by exploring and deploying solutions in additional industrial sectors. Co-founder Jenchenne notes that the strategy involves testing these solutions in new markets to assess their impact and consider wider deployment.