Amsterdam’s Bird set to acquire CM.com in an all-cash deal, expanding footprint across Europe.

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Amsterdam unicorn Bird has announced its intention to acquire CM.com N.V. through an all-cash public offer of €5.16 per share, valuing the Dutch conversational commerce company at €165.8M.

The offer represents a 20 per cent premium over CM.com’s closing share price of €4.30 on November 4, 2025.

As of November 4, Bird already holds 1.63M CM.com shares, representing 5.08 per cent of the company’s issued share capital.

The announcement comes nine months after Bird left the Netherlands and opened new global hubs in various places:

  • United States (New York, San Francisco, Austin) – Americas Headquarters
  • Singapore – Asia Pacific Hub
  • Dubai – Middle East & Africa Hub
  • Lithuania – Financial Innovation Hub
  • Istanbul, Turkey – European Innovation Hub
  • Thailand – Meditation, Rejuvenation, and Health Centre

The merger

The merger of Bird and CM.com will create an AI-based platform that improves how businesses interact with customers, covering everything from acquiring new customers to keeping existing ones.

This partnership will strengthen Bird’s presence in Europe and provide better efficiency and scale.

The combined company will offer benefits to all involved through increased geographic reach, technology integration, and cost savings.

Additionally, the new entity is expected to generate significant profits and free cash flow, giving it a competitive edge over US companies.

Robert Vis, CEO of Bird, says, “Bird believes that today’s modern businesses demand a unified platform that combines customer data, AI-powered engagement, and revenue generation in one seamless experience. By bringing together Bird’s AI-first data platform and vertically integrated infrastructure with CM.com’s conversational commerce expertise and European customer base, we’re creating the complete platform enterprise brands need to transform every customer interaction into lasting relationships and measurable growth. This combination of two Dutch innovation leaders establishes a European champion in AI-powered customer engagement with the product, talent and scale to compete and win on the world stage”.

The company plans to submit an Offer Memorandum to the Dutch Authority for the Financial Markets (AFM) within the statutory 12-week period. The acquisition remains subject to customary conditions, including minimum acceptance levels and regulatory approvals.

Back in March, CM.com, a provider of conversational commerce, acquired Amsterdam-based GUTS Tickets, a blockchain ticketing company.

Bird: Unifies customer data

Bird is a software company that provides a platform that unifies customer data, automates personalised campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth.

Currently, the company serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. 

CM.com: Connects people and businesses

Founded in 1999 by Jeroen van Glabbeek and Gilbert Gooijer, CM.com connects people and businesses via telecom operators, worldwide payment providers, and messaging channels.

The company offers solutions needed for mobile engagement and interaction with its target audience.

It includes SMS, Over The Top (OTT) (e.g. WhatsApp Business, Apple Business Chat, Google RCS, Facebook Messenger, and Viber), Voice API, and SIP.

These messaging channels can be combined with cloud platform features like Ticketing, eSignature, Customer Contact, identity services, and a Customer Data Platform.