Brekr back in business: Dutch e-moped brand acquired by Ecomotion after bankruptcy

Tel-Aviv-based EcoMotion, a mobility ecosystem platform, announced that it has acquired Dutch company Brekr.

Brekr is a Gelderland-based company that makes electric mopeds and e-bikes. Their designs, created in Doetinchem, mix retro and modern styles with a focus on simplicity and functionality.

The products are assembled in Cuijk, using social workplaces to promote a responsible approach to production.

Acquisition after bankruptcy

The Israeli company has reached an agreement with Brekr’s trustee, David Vrijbergen.

Over the next two weeks, Ecomotion will connect with Brekr’s employees, dealers, and suppliers to ensure a smooth transition for Brekr riders.

According to the company, service and deliveries will continue as usual, and customers can expect the same high-quality standards they are used to from Brekr.

The acquisition comes after Brekr founders Niels Willems and Jasper Hagedoorn filed for bankruptcy due to supply chain problems and the negative impact of the fat bike debate in the 

Netherlands, despite continued appreciation for their products.

Moving forward, Brekr is making a fresh start under Ecomotion, with Willems and Hagedoorn remaining involved to ensure continuity.

Ecomotion: Global smart mobility community

Ecomotion is a sustainable mobility solution. With brands such as QWIC, AGU, and now Brekr in its portfolio, the company offers a wide range of electric and smart mobility services.

“Brekr has quickly built a strong position with products that stand out for their design, functionality, and local character,” says Marc van der Plas, CEO of Ecomotion. “We see great synergies, both in product development and distribution. With this acquisition, we are once again adding a brand with character to our portfolio.”